After being overwhelmed by the controversy for his not exactly cheap pizza, Flavio Briatore decided to replicate.
Flavio Briatore ended up in the eye of the storm after he declared that the “cheap” pizza would not be good and in particular in Naples many protested going in front of the historic pizzeria Sorbillo, which distributed free pizza to the cry of “pizza al people”. After the controversy Briatore replied to La Zanzara, where he said:
“It is not true that pizza is Neapolitan, it is eaten all over the world. And even if it was invented in Naples, the others have improved it with different tastes: one can invent a stuff and the others can modify it and make it better “, he told the radio program, and again:” I challenge anyone to make a profit selling pizza for 4 or 5 euros: it is impossible. We are giving it [ai pizzaioli] a chance, an assist to raise the price of the pizzas and they didn’t understand it. They are taking advantage of it to advertise. I don’t like the Neapolitan pizza because it has too much side dish, then it has a lot of yeast … I prefer the Roman which is thinner. For example in Salerno they make a different pizza, thinner than in Naples. Then, everyone has their own taste “.
Flavio Briatore Flavio Briatore and pizza: the controversy
Flavio Briatore has drawn against a wave of controversy over his claims about pizza and in these hours – after the storm – not only has he underlined his positions, but has also added that one day he will open his own Crazy Pizza – one of the his places for luxury pizza – even in Naples, a city he would love. How will the Neapolitan customers who have had to say about his statements and who consider pizza as one of the inviolable characteristics of the city take it?
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